Case Study- Mr Natton's Classwork- The Avengers.

The Avengers Marketing Campaign

I think the marketing of the film had a big impact because it had a wide range of advertising, using other brands even non-film related brands. Such as; Visa, Dr.Pepper, Hershey and also social media which is a big part in society today. The Avengers had a fiver-year marketing plan through other films that are associated with Marvel that contains a grouping of some of the characters that make up the Avengers. This had a high impact on the fan base which is still increasing today, as fans of the Marvel movies are drawn to them making the film one of the most successful.

The impact the marketing campaign has on the audience is that with all the money that is invested and made for the film means more advertising. If viewers enjoy the film and quality they are more likely to tell others by word of mouth, this is very effective for the film as it again, gains a wider audience as people expect mostly good things from what they've been told.

The marketing for the film helped make it a success because not only was their two adverts being broadcasted, but there was a fan page on social media which has over 1million fans, this was made on Facebook because they made full use of the free advertisement. The distributer used cross media to advertise the film because they knew it would get a lot of views and catch a lot of peoples attention.